Thought Leadership for Today’s Networks.
Did You Know?
A visionary is someone with a strong vision of the future. A visionary’s ideas may either work brilliantly or, if the vision is not accurate, can fail. Even so, visionary is considered to be a positive word. The word is also an adjective; thus, for example, we may speak of a visionary project, a visionary invention, a visionary leader, or a visionary company.
With Merriam-Webster’s definition as our guide, we went in search of professionals who fit the bill. Read the insights of these forward-thinking professionals in this first of a 3-part series.
From Merriam-Webster dictionary:
: of, relating to, or characterized by visions or the power of vision
: having or marked by foresight and imagination
Each participant was asked to answer 3 of the following questions. Read these leaders’ insights and learn.
SMALL CELL GROWTH
In 2015, there were approximately 75,000 outdoor small cell backhaul connections. With the rise in broadband consumption, the market is expected to grow to 960,000 connections by 2019. (https://www.ihs.com/) With this growth trajectory, carriers face numerous challenges in terms of evolving the network. Just a few of those include: the legacy plant, fiber deployment, backup power, and network virtualization. Choose one of those challenges, and share the best and most realistic solution(s) to address it.
VIRTUAL REALITY & NETWORK CHALLENGES
Driven by the high resolution and frame rates required for VR, the technology is likely to require significant bandwidth. In fact, YouTube estimates that each frame of 360˚ video requires 4-5 times the bandwidth of traditional video. Due to the home-based nature of typical VR use cases, alongside speed and latency requirements, this is likely to mean an uptake in Wi-Fi and fixed line broadband provisioning. What does that mean for providers, and how will they solve this bandwidth challenge?
Recently, Gartner published a report, “Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption” (https://www.gartner.com/doc/3142020?plc=ddr). The report forecasts upcoming changes and asks us to think about how they will impact our future. The authors say that the secondary effects of digital disruption will be more impactful than the initial digital change. They state, “We are all familiar with the notion that action leads to reaction. But in digital change, action leads often to an exponential growth in reactions. (Think of Pokeman Go: www.pokemongo.com.) Disruptions cause ripples of change to radiate out and to change other areas. As we see an increase in disruptions, we will see a corresponding increase of secondary effects.” Share your opinion about that statement, and what it means for your company and ICT providers.
What is the most valuable leadership lesson you learned early in your career that you’d like to share with ICT professionals today?
As custodians of the networks, carriers play a pivotal role in fighting new threats. Customers will begin to expect, then demand, more proactive protection from the entire Internet value chain, and carriers will be expected to support these expectations with a range of technical and operational innovations. How can the desire for greater security become a boon for carriers, if they embrace the need?
Senior Vice President – Technology
All Systems Broadband
VIRTUAL REALITY & NETWORK CHALLENGE
Virtual reality, the Holy Grail for serious gaming enthusiasts, and one of the latest challenges for those charged with providing the bandwidth to make it viable. Many industry experts have attempted to quantify the numbers that predict the network capacity needed to provide a true VR experience. These numbers are, quite frankly, mind-boggling. Clearly, this latest challenge creates bandwidth demand that is orders of magnitude greater than other recent applications.
While projects such as Information-centric networking (ICN) might show promise in helping to address the issue, in the end the problem is one of ensuring enough bandwidth. Today, and well into the future, fiber will be the medium of choice to provide the ever-widening pipes that are necessary to enable more and more sophisticated applications.
The exciting thing about digital disruption is that change leads to new opportunity; whether it is new processes, exciting inventions, or a total shift in the existing paradigm. In considering the “ripples radiating out” image, it is not hard to envision that disruptions can, and likely will, occur in ways that may not have been anticipated.
What this means for those that design and build networks is a “widening” of their vision beyond the relatively straightforward task of adding capacity. Instead, the ICT provider must anticipate the impact of their upgrade decisions and seek ways to mitigate any adverse effects before they occur. One way to do this is to involve industry experts, particularly vendors, whose experience in working with many operators may be drawn upon to help with problem anticipation.
Perhaps the greatest lesson I learned early in my career was to lead by example. Everyone has likely encountered a manager that says one thing, yet does another. Those that worked on this leader’s team probably had a high level of distrust, and therefore found it hard to work together towards a common goal.
In the book Extreme Ownership, the former Navy Seal authors provide this spin on the concept: The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win. In other words, a leader who sets the example by taking ownership for the entire team will be well positioned to adjust plans and lead the group to even greater achievement.
All Systems Broadband (ASB), an Amphenol Broadband Solutions Company, is a provider of custom-engineered solutions and an independent manufacturer of connectivity products for service providers. Specializing in products that increase revenue and simplify operations for applications such as fiber to Multiple Dwelling Units (MDU), fiber to the business (FTTB) and fiber to the home (FTTH), ASB counts the country’s largest telcos and cable companies among its valued customers. The company’s product lines include; fiber cables and apparatus, fiber enclosures and shelves, passives, HDMI and A/V cables, and more. ASB’s passive products include a variety of splitters, CWDM, DWDM and hybrid circuit arrangements contained in the most compact form factors in the industry. More information is available on the company’s website at www.go-asb.com or www.allsystemsbroadband.com.
VIRTUAL REALITY & NETWORK CHALLENGES
Virtual Reality, Augmented Reality, and other video sources will continue to be drivers of demand on our network. In fact, since 2007, data usage on our network has grown by 250,000% with video being a significant contributor to this growth in recent years. In fact, more than 60% of the data traffic on our total network was video in 2015.
That’s why we build networks engineered for tremendous volumes of video and data across wired and wireless technologies. The more capacity and speed we build into our networks, the more creatively our customers use them. We also expect 5G technology to help us connect more devices faster, enable lower latency, increase battery life and handle surging video growth.
Managing a network of AT&T’s scope and scale gives us unique expertise in security. In fact, AT&T secures more connections than any other communications company in North America. AT&T’s security experts analyze the traffic on our network 24/7/365 to help understand and identify the latest emerging threats to help protect end-users on our network. We see more than 30 billion vulnerability scans and 400 million spam messages across our global IP network every day. We also see 5 billion vulnerability scans and 200,000 malware events targeted specifically at AT&T every day, giving us unparalleled threat data.
Additionally, moving to a software-defined network (SDN) allows us to help maximize responsiveness, efficiency, and provide additional layers of security. Virtualized security functions allow carriers to automatically update security, instead of relying on manual updates and can more rapidly apply security measures in an attack to help limit its impact. SDN also allows us to expand the network to handle additional traffic during an attack. For example, we can boost network capacity during a Distributed Denial of Service (DDoS) attack to help keep things up and running to avoid disturbing operations.
The most valuable lesson passed to me originated from an author/activist and not from a Corporate Leadership guru. Maya Angelou: I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
As an Operations Leader, the most important element of success, is the engagement of my team. Care for them and they have the space to care for the business.
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions. Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; and voice roaming in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries. © 2017 AT&T Intellectual Property. All rights reserved. www.about.att.com
VIRTUAL REALITY & NETWORK CHALLENGES
Regardless of the application, whether it’s virtual reality or higher resolution video, we have all experienced over a decade of exponential customer traffic growth and nothing points to that trend changing. CenturyLink is solving the customer access bandwidth requirements with continued investments in GPON, vectoring and recently, the largest G.fast deployment in North America. It’s also important to stay ahead of the curve in aggregation areas of the network where growth can occur quickly and congestion follow. Content distribution towards the edge will handle a share of that traffic and we now are adding step functions of capacity into the network as we move quickly from 10 Gbps to 100 Gbps and, as CenturyLink has tested, 1 Tbps bandwidth increments.
The Pokemon Go explosion shows how hard it is to predict anything other than great minds will continue to find more ways to leverage the network for our customers to enjoy life, work more efficiently, and connect to the world. The pace of innovation is speeding up with each new breakthrough application area, such as augmented reality or the sharing economy where adoption by the mainstream population drives even more disruption as they grow comfortable with the technology. Providers need to be prepared with a network and customer experience that can fulfill and react to those changing needs more rapidly than in the past, which tools like SDN/NFV allow. We will need to continually raise the bar providing the performance, reliability, and security our customers require for that unknown but amazing future.
Push yourself to break through team or departmental silos to work together on the issues facing your company. Often, our nature is to be defensive or prideful which can lead to fighting versus fixing. Successful leaders take the ownership, whether an issue is fully their team’s or not, to rise above and bring different groups together to work for the greater good. Working across teams and taking on those tricky action items is a highly regarded trait in any organization. As Donald McGannon said: Leadership is an action not a position. This quote is such a great reminder that no matter what your role — Engineer, Project Manager, Technician or VP — you can be a leader and bring others together for a common cause, demonstrating actions others will want to emulate.
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia. The company provides broadband, voice, video, data and managed services over a robust 250,000-route-mile U.S. fiber network and a 300,000-route-mile international transport network. www.centurylink.com
SMALL CELL GROWTH
The best thing about the small cell explosion is that the network engineers building these networks have a 2nd mover advantage. Fiber-to-the-Home (FTTH) came on the scene more than a decade ago as the 1st mover using fiber extensively in the physical access network. Since that time, the industry has learned a lot about do’s and don’ts for fiber. When specifying the fiber network, the chance of network failure can be minimized by choosing optical components like splitters and C/DWDM passives that are designed, tested and documented to perform without flaws in extreme climates. Network Engineers need to ensure that the fiber and fiber terminations supplied meet multiple key performance requirements, including insertion loss, return loss, uniformity and operating temperature. Selecting components that are designed to perform in the harsh OSP environment is the key to help future proof the fiber network.
VIRTUAL REALITY & NETWORK CHALLENGES
Traditional broadband can’t keep pace with all of the new apps like VR. The bandwidth requirements have to scale in greater magnitudes. So, a product roadmap with gigabit fiber is only a first step. Fiber networks are the only architectures capable of supporting the low-latency attributes required for real-time interactions. Ultra HD video in 8K requires 85 Mbps per stream. In a peer-to-peer VR multi-player gaming environment, each user requires a connection. For example, 4 multiplayer VR sessions in 8K requires 340 Mbps of VR bandwidth. This is where fiber shines as the obvious choice enabling the network to meet the VR challenges.
As I walked the show floor at CES in Las Vegas this year, one of the most notable things I observed was the increase in voice recognition software. Toolkits for Amazon Echo that were launched the previous year were in literally hundreds of products on display. By 2020, 30% of web browsing sessions will be done without a screen. I’ve already seen firsthand how voice recognition can bridge a digital divide among elderly who are averse to laptops but who now routinely pick up their phone, press a button, and say “Okay Google, find ….” I guarantee the inventors of voice recognition never imagined how it could change the lives of the elderly.
Clearfield is the Fiber to the Anywhere company – with a Fiber to the Anywhere product platform. Rather than a pre-determined, scripted solution, “Solve for X” is the Clearfield promise of a product design methodology that addresses your unique requirements while providing the lowest total cost of ownership. Offering a stream-lined, practical approach when it comes to the distribution, consolidation, management and protection of fiber, Clearfield’s line of panels, frames and cabinets, optical components, and full range of fiber optic assemblies and patch cords are designed for scalable deployment, craft-friendly operation, and unsurpassed performance. Clearfield’s FieldShield fiber delivery system delivers a simple, fast fiber pathway through all points of the network to provide a total end-to-end solution. FieldShield pushable fiber, microduct, and Clearfield last mile drop technologies are saving the provider time and money with labor lite designs that reduce labor and skill at installation and at the pre-engineering stage. www.SeeClearfield.com
SMALL CELL GROWTH
Fiber deployment will prove to be among one of the most challenging issues for many providers to meet
backhaul demand, especially for those carriers that are requiring joint use attachments on power or other carriers’ pole lines. This has proven to be a deployment challenge industry-wide, for meeting deadlines, and growing demand. Companies should be willing to explore alternative, capital-consuming underground placement of scalable fiber facilities and accommodating structure, potentially allowing for additional revenue stream of data services beyond the small cell.
There is no question: disruptions and secondary effects should be anticipated. IoTs and smart home technology are going to change consumers’ behaviors as time passes. I wonder how many times Amazon has tried to deliver a box of cookies to someone’s house because we told Alexa we really wanted some cookies when we were home alone? Secondary effect. These devices are going to become more common throughout the consumer world, at home, in the workplace, etc., and as these applications and IoT devices continue to develop, ICT providers should be thinking about how to support them (scalability, reliability), in addition to network security concerns, as these technologies continue to overlap their use of the network, and the information they share.
Open communication — hands down. Oftentimes we silo ourselves into what we do, or our department, or teams, etc., and it is a detrimental practice to get into. I truly believe that if you’re given the opportunity to speak to someone outside of your process, be it an internal or external customer, you need to take it. More often than not, you will gain a sense of understanding and learn something — and likely, you will share knowledge that someone will be happy to gain. Be willing to answer questions of those that support the business at all levels, after all, it takes a lot of hands to steer the business in the right direction, and we all play an important role.
With headquarters in Cincinnati, Ohio, Cincinnati Bell Inc. provides integrated communications solutions – including local and long distance voice, data, high-speed Internet and video – that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, enterprise customers across the United States rely on CBTS, a wholly-owned subsidiary, for efficient, scalable office communications systems and end-to-end IT solutions.
SMALL CELL GROWTH
One of my mantras is that a lot of small network devices are more powerful than a single large network device. This has been proven many times during the 20 years I have been in this industry. Small cells are another example of proving this same mantra as the truth. The benefit with small cells is redundancy, bandwidth management, and power consumption. The power consumption is interesting considering that it takes significantly less power with a small cell. Along with the shrinking of the cell itself, it decreases the size of the UPS required to power this during emergency times. Small Cells are a green technology that allows these to be powered with solar or wind.
VIRTUAL REALITY & NETWORK CHALLENGES
VR technology hasn’t hit mainstream yet but if it does, your PON network won’t be able to keep up. Those customers who have chosen a point-to-point network have future-proofed their network as much as possible with today’s technology. In my opinion, PON networks are equivalent to the old party line system that had multiple subscribers on a single pair. As communication requirements evolved, we did away with party line systems to go point-to-point in the network. This evolution will happen again. The only item holding us back from turning a PON network into an active PTP network, is the power at the PON splitter location. Active-E reduces the complexity of adding the 33rd customer that is challenging in a PON network. PON requires you to manage ports in addition to bandwidth yet an Active-E network allows you to manage the bandwidth instead of subscriber ports without increasing the number of uplink fibers. Over time, we will see green technologies such as solar and wind that will provide power to the location that contains the PON splitter today. This will allow you to turn it into an Active-E network to increase bandwidth while also reducing the complications of a PON network.
Be positive! Think positively, speak positively, and act positively! I’m simply amazed at the power of a positive attitude. That positive attitude will be reflected in other employees and customers. One of my favorite quotes is from Henry Ford: Whether you think you can, or you think you can’t — you’re right. It’s impossible to do something you think you can’t!
ESPi builds the best UPS solutions on the planet! We lower your company’s operating expenses for battery backup with reliable products that help minimize truck rolls. Today, ESPi manufacturers the most reliable and cost-effective FTTH UPS available in the world. ESPi leads the industry with its next-generation UPS solutions that address the real-world challenges that face telecom managers. ESPi’s battery management systems address what technicians want: easy installation, safety, minimal truck rolls, and reliability. Telco customers’ needs are also addressed: invisibility, safety, and reliability during a power outage, make ESPi the most reliable option today. The legacy continues with the VOLTAR Off Grid Solar Solutions that use the most efficient solar charge controller available. Whether you need to power a single family or MDU ONT, wireless radio or camera, ESPi is your best choice. www.espicorp.com
SMALL CELL GROWTH
It is impractical to simply continue expanding fiber infrastructure using existing technologies given the exponential growth trajectory facing carriers. A more innovative approach to fiber connectivity, such as high density fiber management with creative integrated optical solutions is needed.
We approach Small Cell within the context of broader 5G solution offerings. Fiber connectivity both in terms of backhaul and fronthaul is center stage when planning and rolling out 5G services. We believe an application-aware Fiber Management Platform is needed to support distributed fiber management approaches where the number of connections/splices per fiber channel is reduced. This Platform must also fit within the same frame as that of the 5G active equipment.
VIRTUAL REALITY & NETWORK CHALLENGES
VR applications are poised to become the most bandwidth intensive applications facing broadband network operators. Coupled with growing consumer demand for 4K video content this will put incredible demands on carriers to rethink their overall network architecture. Combining both wireline and fixed wireless technologies. Not only will the network need a bigger pipe, but it must be a smarter infrastructure which leverages a software defined network with a more agile capability.
Digital disruption is changing the way we live. Similar to the transition from the Agrarian Society to Industrial Society, we are in the initial phase of another profound transition in human history.
The digital disruption direct result is the increased bandwidth usage and demand. To accommodate this increase we need additional fiber to the home, enterprises, and pedestals. The fiber to pedestals will be used to support LTE-based fixed wireless within neighborhoods.
If we look at technology evolution over the past 20+ years, we notice that:
• There has been continued innovation and improvements in active equipment (e.g., Moore’s law, virtualizations).
• There have been major advances in Fiber Optics Cable technologies, such as bend insensitive fiber, dry fiber, and micro cables.
• However, there has been very limited (if any) innovation and advances in Fiber Management Connectivity. In essence, we have continued to use the same set of capabilities for the past 20+ years.
At Go!Foton, our patented spreadable fixture fiber management platform remedies this issue and puts an end to the asymmetric technology evolution that has been holding service providers back from realizing their full financial and technical goals.
Go!Foton is a leading innovative supplier of optical components and high-density Fiber distribution management platform aimed at re-architecting the connectivity layer at Central Offices and Data Centers.
Does your business have the ability to thrive in the
digital disruption? Ask yourself:
Do you have the right leaders? Creative, innovative, and nimble leadership is paramount to success. People want to work for thought leaders, motivators, and visionaries. Legacy employees who can’t adapt won’t survive the disruption.
Do you have the right culture? Embrace cross functional teamwork and spontaneity. Provide an office environment that fosters creativity teamwork. Have a plan that addresses the short duration employment issues of millennials.
Do you have the right tools? Computing centers will grow from a relatively few number of concentrated sites to thousands of widely dispersed nodes, moving computing and content closer to your customers. New tools and processes are needed to manage these assets and the new services that will be deployed on them.
SMALL CELL GROWTH
Carriers are expected to deploy thousands of small cells in 2017 to cater to increasing bandwidth and coverage requirements placed on the network by the exponential increase in usage. Short time to market strategies are crucial in small cell deployment. We implement end-to-end solutions that includes assembly and testing prior to field installation, allowing carriers to be more efficient in small cell deployments and troubleshoot and resolve any issues prior to deployment. This methodology will increase ROI by more tightly managing costs, timelines, resource utilization, inventory and quality control.
As leaders, we often say The customer is everything. We go above and beyond in serving our customers. We put ourselves in the shoes of our customers. Our customers expect us to be brilliant at the basics. This means flawless daily operations and always striving to over-deliver. And, in the rare instance when we have not met our highest level of service, we stop at nothing to make it right for our customer. This is the tip of the iceberg.
I have learned that relationships matter. All of them. Impactful leadership understands the importance of great relationships! We talk about them, we excel at building them, we value them. It begins with a positive employee experience for coworkers and leaders. We characterize our work force by respect, trust, kindness, forgiveness, and inspiration. Leaders connect with employees to teach and develop, and do it with humility. This positive employee experience is the foundation and leads to similar experiences and relationships with our customers and suppliers — our trusted partners.
KGP Companies is a diverse organization with capabilities ranging from traditional distribution services to supply chain solutions encompassing the plan, design, and integration services of communications networks. As a leader in optical, IP, and wireless network technologies, KGP is differentiated with a strong geographic presence and business systems that provide our customers with a powerful advantage. Our expertise is the unique ability to customize services and solutions based on customer need and then execute processes that eliminate redundancies and inefficiencies. KGP has the collective capabilities, the scale to meet demand and the flexibility to tailor solutions like no one else in the marketplace. With over 2,000 employees focused on serving our customers, over $100M in inventory, relationships with more than 1,500 supplier partners, and a nationwide footprint of seven distribution centers and twelve integration locations; we provide unmatched solutions throughout the United States.
Social Media: @KGPLogistics
VIRTUAL REALITY & NETWORK CHALLENGES
TDS Telecom delivers broadband services to nearly 900 rural, suburban, and metropolitan communities. To meet our customers growing demand for streaming services, including YouTube, TDS offers a variety of products and services including: 1Gig Internet service, IPTV (TDS TV), cable TV, and traditional wireline services. Where we see challenges are in many of the smaller, more rural areas we serve. In these areas, TDS has legacy infrastructure – primarily copper-based plant. In order to deliver more bandwidth, TDS is leveraging technology advancements (e.g., VDSL, bonded copper, Vectoring, and extending fiber closer to the home) to increase bandwidth. We are leveraging state and federal grants, wherever possible, to deploy fiber deeper than ever before.
Security is of utmost importance. Without ensuring a safe network, the overall utilization of our network is at risk. Today, as the Internet seems to have become perhaps the greatest consumer need (surpassing many other essential items in today’s environment) we must focus on safeguarding our network. By focusing on protecting our network, customers are the inherent beneficiary. We go to great measures to eliminate any vulnerability, as quickly as possible. When they are identified, we react quickly, share openly with strategic partners, and block unwanted exploits to our networks. Our operations are driven by data, trends, and reports that monitor anomalies resulting in a safe and reliable experience for our customers.
Perhaps one of the most valuable lessons came during a performance review nearly 20 years ago. The phrase effort does not matter, results do was shared during the discussion. This message, while difficult to hear, introduced me to a powerful leadership tool known as goal setting. It really was a message about working smarter, not harder, and placed emphasis on working on the things that truly matter. It is not uncommon to see teams or individuals get assignments that seem impossible, and watch them dwell and often fail before even starting the process. Whether personal or professional, I cannot think of a situation where goal setting does not apply.
My advice: when the impossible task presents itself, embrace the challenge and break it down into manageable steps. Write down specifically what you will do, by when, and your chance at success is significantly improved. Be sure to measure your progress and make adjustments. If you find yourself saying someday I will, it is likely you will not.
TDS Telecommunications Corporation (TDS Telecom/TDS®), a wholly owned subsidiary of Telephone and Data Systems, Inc., is the seventh largest local exchange telephone company in the U.S. and a growing force in the cable industry. TDS provides 1.2 million connections to high-speed Internet, phone, and TV entertainment services in nearly 900 rural, suburban, and metropolitan communities. For residential customers, TDS deploys 1Gig Internet access, IPTV service, cable TV options, and traditional wireline services. The company offers businesses advanced solutions, including: VoIP (managedIP Hosted voice), high-speed Internet, fiber optics, data networking, and hosted-managed services. Headquartered in Madison, Wis. TDS Telecom operates OneNeck IT Solutions LLC and BendBroadband, which is part of TDS Broadband Service LLC. Combined, the company employs more than 3,400 people. www.tdstelecom.com
SMALL CELL GROWTH
Densification using small cell technology is a proven method to offload macro sites that are built for coverage. When engineered correctly, the two complement each other very well and provide a better customer experience by allowing higher throughput and accommodating more simultaneous users. One of the challenges, however, is additional wireline connectivity because there simply is no substitute for fiber. Fortunately, Verizon has one of the largest fiber networks with plans to continue expanding it in the US to support small cell growth for things like 5G that require even higher antenna placement density. The good news is that small cell deployment is only required in dense urban areas where fiber infrastructure and switching centers are already prevalent.
Small changes in the digital world can have dramatic impacts and they will not always be predictable. Future networks will need to be scalable and flexible to handle un-forecasted demand but with sufficient automation to avoid manual intervention every time changes are required. More bandwidth, however, is not the only tool required to stay ahead of the curve. Network providers will also need to employ caching and localized data processing in a seamless fashion to avoid unnecessary duplication or massive file transfers, especially across the long distance core where the cost per bit is the highest. Basically, we need to use the same sophisticated programing and computing resources that created the “digital disruption” to help us deal with it!
When your boss sends you a question, he wants an answer, not a dissertation, and that answer should be in the first sentence. If additional explanation is needed, put it in a separate paragraph.
Verizon, headquartered in New York City, has a diverse workforce of 160,900, and generated nearly $126 billion in 2016 revenues. Verizon operates America’s most reliable wireless network, with 114.2 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation’s premier all-fiber network, and delivers integrated business solutions to customers worldwide. www.verizon.com
Timely innovation becomes a foremost challenge as product development must have a relatively short cycle for implementation and adoption before consumers move on to the next “thing.” As Gartner predicts, by 2019, 20% of brands will abandon their mobile apps. This demonstrates that nearly flawless execution and ease of use becomes paramount to success as perception continues to drive consumer adoption or abandonment. To execute nearly flawlessly means investing in core processes and tools, per Gartner again, at a ratio $7 for every $1 spent innovating. At the same time, intense competition requires carriers to capture twice as many customers or services for the same dollar earned only a few years ago. In turn, further cost compression of plant upgrades means not just supplier cost compression but making the innovative choices about plant investment via predictive analytics fed by the data output of increasingly intelligent infrastructure.
Security used to be layered on top of the communications services carriers provided and has evolved to an expectation of minimum security needs. Security isn’t just about intrusion detection and prevention but is increasingly a component of service availability and business continuity. Customers, particularly in the mid-enterprise space, increasingly seek a single source for the portfolio of services they need. That means we need to not only get better at educating and guiding customers, but at supporting them in a consultative way that helps them manage their risk as their business evolves.
Above all else, ask and listen. I remember an experience as a young engineer in the oil and gas industry. There was a crusty old inspector who, during design reviews, would often point out problems with the plans that I and my more experienced and credentialed colleagues had created. Early on, his suggestions were often rebuffed. Crusty started as a welder’s helper when he was a teenager, and had nearly 50 years of operating experience under his belt when I met him. Invariably, Crusty’s experience held true and sure enough, field modifications were required in some cases. I soon learned to seek his and others’ feedback on my plans, and it made me better. In my nearly 20 years in telecom, the same holds true. Asking, and listening to, those experienced individuals who are closest to the work still steers me true today.