Norvado Goes Cross-Country


(Above photo: 2016 USSA Cross Country Skiing Junior National Championships race starting in waves. Red trailers in background house the timing and press booths that utilized Norvado’s service the most. Image submitted by James Netz Photography, photo by Lenora Ludzack.)

Provider Creates Winter Giga-Land for Junior Skiers in Wisconsin

In March, the 2016 USSA Cross Country Skiing Junior National Championships took place on the Telemark Trails in Cable, Wisconsin. This event brought 400 racers, ranging in age from 16 to 20 years old, and nearly 1,200 spectators from 20 different states to the Cable and Bayfield County areas. The racers took part in several events during the week including Classic and Freestyle Distance, Freestyle Sprints, and the Freestyle Mt. Telemark Patrol Hill Climb in hopes to improve their chances of being on the USA Olympic Team.

This kind of event requires many volunteers, high-quality broadband, and sponsors to make it successful, and when a major sponsor backed out at the last minute Norvado was there to help.

According to James Bolen, the Cable Area Chamber Director in Cable, Wisconsin, “Providing all the necessary broadband for the event was no small task. The race office, timing, and broadcasting stations each need dedicated broadband. The race office was the communications center for the event and was required to communicate with race officials, organizers, coaches and athletes. The timing company was connected to the U.S. Ski and Snowboard Association (USSA), downloaded racer info and points (racers are positioned based on a point system that is updated after each race) and uploaded race results. We also live-streamed all the races and flower ceremonies with 8 cameras spread out around the course. This required significant upload speeds.


2016 USSA Cross Country Skiing Junior National Championships Female athletes round a corner in the course as they are cheered on by the spectators in attendance. Image submitted by James Netz Photography, photo by Lenora Ludzack.

Norvado created 3 stand-alone feeds plus added another wireless access for spectators. This was the highest level of competition for the US team and the demands were quite high.” Norvado rose to the occasion largely due to the fact that the biggest component, the fiber optic cabling, had been buried in 2015 to the Colosseum at the Telemark Resort grounds where the championships were taking place, and installed on a post in an Opti NID to terminate the cables. The cable was spliced by Norvado contractors and connected in Norvado’s corporate office in Cable, Wisconsin. The American Birkebeiner Foundation provided temporary trailers for the venue’s timing and press booths, which were located near the existing NID.

Norvado Installation and Repair Technician, Troy Olson, ran a fiber optic cable from the post in several pieces of conduit spanning a distance of approximately 50 feet to the closest trailer, and terminated wiring in an additional NID directly on the trailer. He then installed a fiber optic ONT within the structure, and set up 1 Gigabit/1 Gigabit symmetrical Ethernet circuits on the ports of the ONT. Troy’s last step was to install temporary wiring through conduit from the first trailer to a neighboring one to allow for Ethernet circuits there as well.

Lastly, Network Technician, Grant Kolowitz, completed installation of the service by adding three 5-port EdgeRouter PoE model Ubiquiti routers, 3 UniFi Indoor 802.11n Ubiquiti access points, and 3 UniFi Outdoor 802.11n access points. The service not only allowed for official race needs to be met, but also gave many spectators and athletes a way to stay connected throughout the event.

Norvado’s CEO, Chad Young, and members of Norvado’s leadership team felt that it was critical to the local community to have the loss in funding off-set, and therefore decided to provide the service in exchange for a sponsorship title of the event. As a sponsor, Norvado received recognition at the races through different advertisements, as well as during the award ceremony on Saturday, March 13, 2016, at the school in Drummond, Wisconsin, where Norvado’s Business/Technology Manager Leo Carlson was given the honor of awarding medals to the top skiers.





About Author

Karina Thompson is the Marketing Assistant and PR Coordinator for Norvado, Inc. Her responsibilities include public relations, creating and managing advertisements, event planning, and building customer journeys. She has been in the telecommunications industry for 3 years. For more information, please visit

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