Trade shows are powerful marketing channels that allow companies to interact with customers, potential customers, industry experts, and even their competitors.
But, what dollar value does the experience offer? Interestingly, the cost of a face-to-face contact with a prospect at a trade show is about $142. Compare that to the cost of a face-to-face call at a prospect’s office, which is about $259. The simple math says ISE EXPO exhibitors and attendees saved some serious coin when they spent productive time on the show floor, in seminars, keynotes and at networking events. Talk about value!
WORKSHOPS
Whether it was a deep dive into fiber or project management skills, ISE EXPO’s advanced seminars gave attendees the opportunity to grow their professional skills in areas that align with their personal career roadmap.
ROUNDTABLE
ISE magazine’s 2016 ICT Influencers gathered in a closed-door discussion to explore topics from network transformation to cyber security. Wish you were a fly on the wall? You can be when you read highlights from the discussion in the December issue of ISE magazine.
EDUCATION
Who needs an expensive MBA when you can soak in education that matters to your particular niche in the ICT industry? More than 25 seminars were packed to the brim because they spoke to attendees’ needs and pain points. Product demonstrations delivered hands-on learning as well.
NETWORKING
Face-to-face networking occurred at ISE EXPO’s Happy Hour, in the common areas, and, yes, even virtually. These moments make ISE EXPO an invaluable connection point on many levels.
KEYNOTES
The Opening Keynote presenter, Aamir Hussain, Executive Vice President and Chief Technology Officer, CenturyLink, explained "Software Defined Transformation" to the packed ballroom. ISE launched a new Closing Keynote format for 2016, called "Tech Talks", based on the wildly popular TED Talk concept. Five executives from Comcast, CenturyLink, Etex Telephone Cooperative, Level 3, and Windstream, captivated the audience with short talks on intriguing topics the ICT industry faces today.
EXHIBIT FLOOR
More than 200 ICT vendors and distributors showcased new products, technologies, services, and best practices, on a lively and engaged exhibit floor.
VACATION GIVEAWAY
ISE magazine’s Editorial Director, Sharon Vollman, and Vacation Giveaway representatives from sponsoring companies (left to right): MOUNTAIN, LTD., KGP Logistics, ZyXEL Communications, Black & Veatch, and Rainbow Technology Corporation awarded Melinda Medley (center) with an all-inclusive, 4-night trip for 2 to NOW Jade Riviera Cancun Resort. Additional sponsors include: Graybar, OFS, Senko Advanced Components, and Westell Technologies.
