Jessica Goepfert is Program Vice President, Customer Insights & Analysis Group, IDC. Ms. Goepfert brings over 15 years of research, analysis, and consulting experience to IDC, with an extensive background in market opportunity assessment and competitor analysis. Her work has involved ground-breaking detailed forecasts of IT spending in the manufacturing, retail, healthcare, life science, energy, retail, and government sectors. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn.