Be Reasonable


It’s THAT time. Time to arm yourself with reasons WHY to attend ISE EXPO 2017 in Orlando. Maybe you need to justify the time and travel to your boss. Maybe you just need to justify it to yourself.

Thankfully, research provides 5 concrete reasons why you should register right now and make your travel plans to attend this year’s event.

Reason #1. Increase your own professional knowledge. 66% percent of trade show attendees say that’s one of their goals when they attend a conference. And when you bring back some quick facts and learnings to your team everyone wins.

Reason #2. Face it. 70% of professionals say face-to-face interactions with different business contacts are highly important to their job performance. (What? This on-line social media thing can’t replace in-person communication?)

Reason #3. Touch, feel and experience hundreds of tools and technologies at 200+ exhibits. 91% percent of attendees say trade shows are “essential for comparing products and meeting suppliers in person.” And how about getting your questions answered by real people right then and there? That sounds a bit like productivity.

Reason #4. Stimulate new ideas and creative ways to solve problems by learning from others. The more than 35 seminar presenters and 7 keynoters are sharing their experiences for a reason — and it’s not just to hear themselves talk.

Reason #5. Keep up-to-date on industry trends and issues. You know those people who are still stuck in the 1990s? Bottom line: you don’t want to be one of them.

Need one more reason to attend? Here it is. Registration is complimentary with this VIP code: PR2017D.

It doesn’t get much more reasonable than that.



About Author

Sharon Vollman is Senior Vice President, Editorial Director of ISE magazine. She oversees all editorial processes and staff for ISE magazine, the ISE e-newsletter,, and leads the educational content development for ISE EXPO and several events. Vollman has created educational partnerships with the major communications and entertainment providers including AT&T, Verizon, CenturyLink, Frontier Communications and Cincinnati Bell. She has covered the telecom industry since 1996, when she joined OSP magazine as editor. Prior to that she worked in advertising with Ogilvy & Mather and CME. Vollman has a bachelor’s degree in journalism/advertising from the University of Iowa.

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