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The Folly and Value of Chasing Money

April 1, 2021
On a recent road trip with my adventure buddy from Arizona to Nevada, we listened to an audiobook called “You are a Badass at Making Money.”  The author, Jen Sincero, […]

On a recent road trip with my adventure buddy from Arizona to Nevada, we listened to an audiobook called "You are a Badass at Making Money."  The author, Jen Sincero, is a life coach and had some very interesting ideas that could actually be applied to achieving any goal — yet most often there is a tendency to focus on the one measurement of success with our goals — and that is of making money.

I often play around with various manifestation ideas just to see what will happen. From listening to this book, I was inspired to set an aggressive goal to pull in $300k in 2 days — did what the book suggested and became like the crazed goats she talks about that broke into a home she was renting. The goats broke down the door when she was out running an errand and destroyed the place in no time flat in a way that only crazed goats could do.

I didn’t pull in the $300k in 2 days. But what I did do was far more valuable: I got very clear on the reason for this other seriously-out-there goal. Several years ago, I challenged myself to help 2 million people activate their innate genius, cultivate their talents, and share their gifts with the world. Can you imagine what this world would be like if we were all being the best versions of ourselves, generating consistently great results just by being yourself?

Food for Thought from Our 2022 ICT Visionaries

With my Cheetah Learning team, we created a 60-hour online self-paced program called the Cheetah Certified Project Manager to help people become the best versions of themselves. It’s based on our 2 books Cheetah Project Management and Cheetah Negotiations, and uses an accelerated learning technique we created called "Personality Based Learning." 

The reason the program to help create a better world is about project management is that to change anything requires doing projects. To create these beacons for a better world — the CCPMs — they need to get great at picking the projects that are right for them. They need to do those projects in a way that best leverages their innate genius making them very influential change agents. And they need to engage other people to help them achieve their goals in a way that activates their best and highest good as well. This is what people master when they become Cheetah Certified Project Managers. 

So far we’ve had a whole wide range of people become CCPMs — from high school students to people late in their career with advanced degrees. We’ve even had retirees take the leap late in life to become the best versions of themselves to create a better world.

In the Badass book she suggests writing a letter to money — to get clear on all the associations we place on money that really are not about the money. For me, the money associated with achieving the goal of 2 million people becoming Cheetah Certified Project Managers is daunting. In the past, we made significant sums of money with Cheetah Learning — it actually felt quite constraining. It’s called the "trappings of wealth" for a reason.

I’m now far more excited about helping 2,000,000 people become the beacons for a better world. Something shifted for me in setting that aggressive goal of making $300k in 2 days. It’s so not about the money for me — it’s about the goal, it’s about making a difference, it’s about creating a better world. 

The money, well, that is something I’m learning how to use for the betterment of the world as well. I’ve shifted from it being a huge responsibility to it being a huge privilege. I feel more capable now to better answer this higher calling to create a better world.

For those of you wanting to read my business-oriented blogs, please visit Cheetah Learning Blog at, and read my column here in ISE magazine at

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About the Author

Michelle LaBrosse

Michelle LaBrosse, CCPM, PMP, PMI-ACP, RYT, is an entrepreneurial powerhouse with a penchant for making success easy, fun, and fast She is the founder of Cheetah Learning, the author of the Cheetah Success Series, and a prolific blogger whose mission is to bring Project Management (PM) to the masses. Cheetah Learning is a virtual company with 100 employees, contractors, and licensees worldwide. To date, more than 50,000 people have become "Cheetahs" using Cheetah Learning’s innovative PM and accelerated learning techniques. Michelle also developed the Cheetah Certified Project Manager (CCPM) program based on Myers-Briggs Type Indicator personality profiling to help students master how to use their unique strengths for learning, doing projects, and negotiating. Michelle is recognized by the Project Management Institute as one of the 25 Most Influential Women in Project Management in the world. For more information, visit To read my business-oriented blogs, please visit Cheetah Learning Blog at,, and read my columns here in ISE magazine at