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ISE Columnist Sharon Vollman, Editorial Director

Pivoting to Serve

Aug. 1, 2020
ISE EXPO 2020 Responds to COVID-19 Environment With Immersive Q4 Virtual Event Delivering Purpose-Driven Content for YOUR Success The Big Pivot is a term that describes how all business — […]

ISE EXPO 2020 Responds to COVID-19 Environment With Immersive Q4 Virtual Event Delivering Purpose-Driven Content for YOUR Success

The Big Pivot is a term that describes how all business — big and small — must learn to adapt and thrive to do what they do amid unknowns. Today, pivoting also means more than that. It means serving.

It’s exciting to see strong examples of creative ways companies across the world are pivoting to meet the needs of their customers and communities. Check out just a few of these purpose-driven pivots below:

Manorama Weekly, a family entertainment publication in India, has seen record sales and a 30% rise in circulation thanks to a collaboration with the Kerala government, which entailed free vegetable seeds included in
every copy.

Food for Thought from Our 2022 ICT Visionaries

Loll Designs, located in Minnesota, has designed a hospital field bed out of recyclable, easy-to-clean and hygienic High Density Polyethylene (HDPE), using leftover material from its outdoor furniture line.

Advertising agency Little Creatures has created a website called Keep Calm and Nom Nom to direct local Richmond restaurants and breweries that are struggling.

A Scottish dog walking company has pivoted to delivering groceries and medicine to its elderly clients, free of charge.

Like those companies above, ISE EXPO and the ISE brand continues to serve our readers, sponsors, and business partners, with objective educational content during a time when connectivity is more than critical.

That’s why ISE EXPO 2020 is launching a highly engaging virtual, educational event in Q4 2020. This is in response to industry research revealing that the majority of B2B companies have moved their planned face-to-face events partially or fully to a virtual platform in 2020.

"The need to connect buyers and sellers endures, especially in the COVID-19 environment," said Janice Oliva, President of PCI, the parent company of ISE EXPO 2020. "We are rigorously evaluating the most
comprehensive and immersive virtual event platforms, and will soon announce the date and virtual experience for ISE EXPO 2020."

ISE EXPO 2020 was originally scheduled for the Colorado Convention Center, which is now designated as a temporary medical facility for the remainder of the year.

The ISE Team appreciates the support and loyalty of YOU — our readers and business partners in this new environment. We invite you to join us and SERVE the ICT/telecom community, and to succeed in this new journey of pivoting for the right reasons.

ISE EXPO 2020 showcases the tools, techniques, and education, to help transform, simplify, and automate, network services across the wireless and wireline network(s). ICT/telecom network professionals from around the world attend for engaging education, commanding keynotes, new technologies and solutions, and extensive networking.

Educational content and products/solutions showcased at ISE EXPO 2020 include: Engineering/Planning/Deploying fixed and mobile networks for the future, FTTx, 5G Networks, IoT, Network Automation, Power/Sustainability, Safety/Network Security, Testing, GIS, Municipal Broadband, and more.

For more information, visit

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References for Editor’s Note

About the Author

Sharon Vollman | Editor-in-Chief, ISE Magazine

Sharon Vollman is Editor-in-Chief of ISE Magazine. She oversees the strategic direction and content for ISE Magazine. She also leads the educational content development for ISE EXPO. Vollman has created educational partnerships with the major communications and entertainment providers including AT&T, Verizon, CenturyLink, Frontier Communications and Cincinnati Bell. She has covered the telecom industry since 1996. Prior to that, she worked in advertising with Ogilvy & Mather and CME. Vollman has a bachelor’s degree in Journalism/Advertising from the University of Iowa.