Carol Oliver, RCDD, DCDC, ESS, is the principal of CEO Communications, an ICT Consulting company that handles technical marketing and training. She has more than 25 years of experience in the cabling industry. She is also the current president-elect for BICSI (https://www.bicsi.org/). For more information, please email [email protected] or visit https://ceocomm.com/. Follow Carol on Twitter @CarolCEOComm.