Limor Schafman is the Director of TIA’s Smart Buildings Program. She has more than 23 years of experience in technology product and service go to market strategy development, marketing, and business development. For more information, please email [email protected] or visit https://www.tiaonline.org/. Follow the TIA on Twitter: @TIAonline. Follow Limor Schafman on Twitter: @LimorSchafman.