Latest from Industry Trends & Research
A study from Juniper Research shares that the value of end-user spend on digital goods via carrier billing will exceed $74 billion by 2026; up from $54 billion in 2022. This growth of 37% reflects the increasing relevance of carrier billing as an option for digital commerce spend. Direct carrier billing involves users charging payments for digital and physical goods to their mobile phone bill.
The research, Carrier Billing: Opportunities, Challenges & Market Forecasts 2022-2026, found that gaming spend will account for just over 50% of digital goods spend via carrier billing in 2026. This dominance will be driven by accelerating monetization strategies, including 5G cloud gaming and gaming subscription models. Carrier billing vendors must prioritize partnerships with leading gaming platforms, including emerging cloud gaming players, in order to best serve this market.