McKinsey recently shared that non-gamers are expected to dive into the Metaverse quite quickly. While gaming remains one of the most attractive experiences, consumers are increasingly looking for entertainment and shopping in the virtual world. One in five metaverse users has attended virtual live events such as concerts and film festivals.
Consumers also shared that immersive digital activities including immersive shopping, booking, learning, traveling, and socializing could be interesting to them. The McKinsey analysis showed that approximately one in four consumers will be metaverse “superusers” who leverage virtual worlds for a variety of purposes.
Source: https://www.mckinsey.com/industries/retail/our-insights/probing-reality-and-myth-in-the-metaverse