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How Incentivization Can Increase Mobility

Oct. 3, 2022

A study from Juniper Research found that MaaS (Mobility‑as‑a‑Service) will generate fuel cost savings of $10.8 billion by 2027 globally; increasing from $2.8 billion in 2022—a growth of 282%. The research anticipates these savings will be achieved by MaaS’ ability to reduce congestion by displacing private vehicle usage with public transport over MaaS platforms.

MaaS platforms provide consumer urban transport solutions, such as ride hailing, bus and metro, integrated into a single platform.

The research predicts that consumers will turn to MaaS, as fuel costs increase globally. Juniper Research’s Urban Mobility Survey found that 41% of respondents ranked the cost of transport as being the most important factor when it comes to transportation. MaaS growth is due not only to MaaS being a cheaper travel alternative, but also to the convenience it provides by offering transportation with planning, purchasing and ticketing combined in a single app.

Furthermore, the report predicts that CO2 reduction from private car journeys displaced is also fuelling the growth of MaaS. Research author Cara Malone remarked “MaaS has the ability to improve corporate social responsibility, as a result, MaaS vendors must appeal to companies by demonstrating how MaaS can significantly reduce their carbon emissions from travel.”

The research anticipates that the distance travelled via micromobility, a form of transportation using lightweight vehicles such as bicycles and scooters, is set to grow 780% globally between 2022 and 2027. Micromobility enables users to traverse through highly congested cities for the first and last mile of their journey. The growth will be driven by the increased deployment of micromobility infrastructure, including docking stations, bicycles and scooters.

Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports, and industry commentary.

Source: How Incentivisation Can Increase Mobility as a Service Adoption

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