Cisco's Low Wi-Fi 7 Prices Drive Market Surge, Says Dell'Oro Group
According to a recently published report from Dell'Oro Group, enterprise class Wireless LAN (WLAN) revenue grew by double-digits for the second consecutive quarter, confirming its emergence from the doldrums of 2024.
"Cisco has kept its average Wi-Fi 7 AP price significantly below the price of Wi-Fi 6E when it was first introduced. This was a catalyst for adoption in the second quarter, encouraging the market transition to the latest Wi-Fi standard," said Siân Morgan, Research Director at Dell'Oro Group.
"License revenues continue to play a big part in the market growth. AI Operations is becoming an important part of IT vendors' offers," added Morgan. "More enterprises are paying a recurring fee for licenses that enable highly valuable AI-fueled features."
Additional highlights from the 2Q 2025 Wireless LAN Quarterly Report:
- CommScope and Ubiquiti both had WLAN revenue growth of over 70% year-over-year.
- North America expanded more than any other region, expanding over 20%.
- Public Cloud-managed WLAN grew faster than the overall market, thanks to the accumulating nature of recurring license fees.
- A flurry of acquisition activity in the IT equipment sector took place, and these will begin to have impacts on the WLAN market in 3Q 2025.
Source: Dell'Oro Group