Calix Launches Calix Market Insights to Equip Broadband Leaders with Actionable Intelligence

On June 24, Calix launched Calix Market Insights—a first-of- its-kind insights hub with analyst-grade intelligence rooted in the operational realities of over 1,500 broadband service provider (BSP) customers. Purpose-built for BSPs, it provides interactive, frequently refreshed insights that enable leaders to make faster, smarter decisions as they evolve into broadband experience providers (BXPs) and compete more effectively in crowded markets. As legacy vendors fail to respond to increasingly sophisticated subscriber expectations and adapt to a changing competitive landscape, BSPs need timely, strategic intelligence to lead with confidence. Built by the award-winning Calix Success team, Calix Market Insights transforms fragmented industry data into actionable intelligence to guide BSP growth.

It is essential for BSPs to prioritize subscriber experience at every touchpoint to increase retention and win competitive markets. Calix Success is the only dedicated organization in the broadband industry focused solely on helping BSPs thrive through subscriber experience-focused transformations. Drawing on nearly a decade of insights from thousands of customer engagements, Calix Success brings an unmatched perspective on what creates subscriber satisfaction, operational efficiency, and long-term advantage. Calix Market Insights amplifies this mission—scaling intelligence to more industry leaders, accelerating the adoption of best practices, and reinforcing the idea that delivering experience-centric solutions is not just a goal, but a business imperative.

“Navigating the broadband industry in 2025 takes more than keeping up—it demands clarity, purpose, and data-driven strategy,” said Chris Lovell, chief growth officer at CLtel. “To deliver truly personalized experiences, broadband service providers need sharper insight into what subscribers’ value and how markets are shifting. With Market Insights, Calix doubles down on its commitment to drive broadband business transformations—giving leaders the intelligence to compete, lead, and grow in an evolving industry.”

Calix brings deep expertise to help leaders uncover opportunity, secure funding, and grow with confidence. With Calix Market Insights, broadband leaders gain regular access to actionable trends and guidance to align strategy with execution, including:

• #1 loyalty driver: Customer service now outranks speed and price in influencing subscriber loyalty.
• 2 years: Net Promoter Score℠ (NPS®) data shows satisfaction often drops sharply after two years of tenure—highlighting the need for ongoing experience-centered innovation.
• 70+ percent: The majority of unhappy subscribers never report issues, making proactive support critical to retention.
• 100 Mbps: Beyond this symmetrical speed, faster service has little impact—and experience becomes the primary driver of satisfaction.

“Calix Market Insights provides a trusted, centralized hub of broadband-specific intelligence to equip providers in uncovering revenue opportunities and fueling long-term growth,” said Shirley Bloomfield, chief executive officer at NTCA—The Rural Broadband Association. “This platform empowers individual providers and underscores the power of industry collaboration—bringing together insights from across the broadband ecosystem to drive innovation and shared success.”

Calix Market Insights helps BSPs put the subscriber experience at the center of every decision, enabling them to lead with confidence in a rapidly evolving market, thanks to:

• Competitive intelligence to inform strategy. Calix Market Insights gives BSPs access to pricing trends, performance insights, and a broadband availability and pricing map using Federal Communications Commission (FCC) data to help leaders visualize local competition. Competitive intelligence consistently demonstrates that superior experiences win in choice-rich markets.
• Business insights that drive loyalty. Subscriber satisfaction insights like NPS trends reveal what drives retention. Subscribers with strong Wi-Fi and intuitive apps are far more likely to promote their BSP—proving that better experiences build stronger brands.
• Growth strategies to accelerate expansion. Built-in tools like an ROI calculator empower leaders to forecast returns and map clear offering strategies—whether pursuing new markets, acquisitions, or Broadband Equity, Access, and Deployment (BEAD) program funding.

“The launch of Calix Market Insights eliminates the guesswork—bringing the broadband intelligence this industry has long needed,” said John Durocher, chief customer officer at Calix. “With consolidation accelerating, competitive pressure rising, and subscriber expectations evolving rapidly, broadband service providers can no longer depend on outdated metrics or gut instinct. The AI era is about harnessing intelligence to move faster, target smarter, and deliver standout services. Market Insights empowers leaders with the visibility and clarity to invest strategically, compete confidently, and drive growth. Future market winners will be those who harness intelligence effectively—and after years of helping our customers transform, we knew Market Insights would be invaluable to them.” 

Source: Calix