Partnership to Provide Video Services to Native American Communities

Tribal Ready, a native-owned public benefit corporation whose goal is "advancing tribal sovereignty and digital equity," and Synamedia, have partnered to provide video services for tribal communities across North America.

This collaboration, which uses the Synamedia Senza platform, is intended to deliver "hyper-localized content and TV applications to their communities," with the hope of improving access to "vital information, cultural resources, and educational opportunities."

The company says traditional infrastructure can limit the ability of Native American communities to connect with each other, share critical news and preserve their culture. "With over six million Native Americans living outside of reservations, the need for scalable, accessible communication tools has never been more urgent," they said in a press release.

Tribal Ready is expanding its offerings beyond broadband services to include video streaming, delivering community-driven content and interactive applications to any screen connected to its broadband network.

How will it work?

Senza is a cloud-powered video platform with the goal to remove financial and technological barriers that can hinder the growth of community-specific video services.

"Senza enables Tribal Ready to consolidate local channels, deliver hyper-localized content, and make community announcements—all without the need for expensive hardware or complex infrastructure," said the company.

"We are committed to helping native communities thrive by removing barriers to digital equity," said Joe Valandra, Chairman/CEO of Tribal Ready. "This partnership with Synamedia brings us one step closer to ensuring that tribal members, no matter where they are, have access to the content and information that matter most. It's about empowering tribes with the tools they need to stay connected, celebrate their culture, and engage in the digital economy."

Through the collaboration, Tribal Ready says they can offer tribes a "central platform" for community communications, which they say means delivering "important news, educational resources, or cultural programs."

They hope to address information fragmentation across platforms, providing a unified destination. Additionally, they will offer the ability to run local ads on the platform.

"By eliminating traditional barriers to TV services, we are enabling Tribal Ready to launch and maintain hyper-local TV experiences that strengthen community bonds and create opportunities for deeper engagement. Senza is transforming how content reaches our screens by eliminating traditional technology barriers and financial hurdles," said Nick Thexton, EVP of Media Cloud Services at Synamedia. "It's an honor to help Tribal Ready deliver next-generation video services to its communities at a fraction of the cost of traditional TV."

Source: Synamedia Press Release