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5 Ways Sales Leaders Respond to Crisis

Nov. 1, 2020
You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, and bankruptcy. It’s a scary, depressing time filled with doom and […]

You can’t open a newspaper or turn on the television these days without hearing about the economy, the market, and bankruptcy. It’s a scary, depressing time filled with doom and gloom. What’s happening with the economy? What will happen with your sales? With your business? With your job? Will you survive?

A global crisis can make your local economy fragile. The entire world is facing a recession. While many businesses struggle to cut losses and stay afloat, some of them eventually sink.

With many companies going out of business, closing their doors, or filing for bankruptcy, the competition is slacking. Staying afloat during this crisis means excellent opportunities.

Now is the time to act.

Food for Thought from Our 2022 ICT Visionaries

Here are the Top 5 Tips that a Sales Leader must do today!

TIP 1. Contact all existing clients with a letter supporting your sales representative
When the crisis blows over, the economy will release significant pent-up demand for products and services not consumed during the downturn.

Existing clients are more likely to spend money than new ones, so be sure you don’t ignore your current clients. Every account you retain is an account you don’t have to replace.

Rather than leading with an upsell ask, ask about where they’re struggling, and then listen actively. Look for ways to use their current budge to help them solve problems.

Now is the time to help and support your team. As a sales manager get in touch with each existing client and show support for your team. Clients respect the communication when it comes from top. Communication is key. Successful businesses are built on trust.

TIP  2. Head in the field with your representatives.
Most of our talent development happens in the field. Since it has been a while since your team has been out in the field it is time to help them sharpen the saw again. Sales leaders can emphasize listening to and understanding client needs and help salespeople avoid pushing a product by providing direct feedback in a real sales situation.

By continue to work in the field is one of the best ways to start fostering a better relationship with your team and to begin really leading by example. When team members see their leaders are doing the work, getting in on the action and really working in the trenches, they are much more likely to look at them for guidance and to mimic their behavior.

TIP 3. Get back to basics
This is an excellent time to reassess your sales fundamentals, to reflect on recent lessons learned, and to identify and implement the best practices that will help increase revenue, profit. and market share growth. despite the economic climate.

By keep your eye on the fundamentals you will succeed.
Make sure your sales team are handling the basics of prospecting, presenting and closing daily.
Lead proactively, review the plan, and make necessary adjustments.
Most of all, you need take charge of the narrative.
Constantly talk about your vision and inspire your team.

Now is the time to increase the personal touch.
Emphasize that your team makes more face-to-face visits to clients
Send handwritten notes
Stop by occasionally simply to say "hello"
Drop off the proposal in person instead of mailing or e-mailing it

TIP 4. Hire, Hire, Hire
Sales hiring is, quite simply, mission critical.
The ability to attract, hire, and retain, successful sales reps is an enormous competitive advantage.
Hiring people who are motivated and passionate about your product will result in more conversions than hiring a lot people who don’t understand why your product will benefit clients.
A strong salesperson who can clearly communicate your product’s benefits, overcome objections, and close a prospect, will outsell an entire group of people who lack this passion.

Often managers waste time and effort looking to fill sales positions as quickly as possible while sacrificing quality. Finding strong salespeople for your team can bring in consistent revenue and add value to your company.

TIP 5. Limit Sales Meeting and Get Busy
Time is the most precious resource your salespeople have. The activities in which they invest in will make the difference between achieving success or failing.

Salespeople are experts in engaging in contrived activities to avoid doing the real work of selling. Some, for example, will waste an inordinate amount of time updating, categorizing, and alphabetizing a prospect list, in order to avoid actually picking up the phone and calling one of the prospects on the list.

Hold your salespeople accountable to the activities defined by your selling process. Those activities should be focused on identifying and qualifying prospects, developing, and closing, opportunities. More opportunities means more sales.

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It’s impossible for anyone to sell every customer, every time. By increasing the number of opportunities you have, you greatly increase your profit potential and your network of satisfied customers.

As leaders, the first thing you do in times of crisis is to get your arms around your people. You need to ensure that they are safe, informed and confident. Safety and information proved to be the easier topics this week as you listened to the experts.

Your job is to understand your customers by listening to them. Within every motivated sales team, you will find a good, well-rounded sales leader. Get busy!

About the Author: In A Warrior’s Approach to Effective Leadership, Phillip J. Brand takes the audience on a journey of winning in today’s environment: you don’t simply want your team to hit their sales targets but to consistently win. By creating a winning atmosphere, you will retain your team and attract better quality team members. To learn more, visit his website at

About the Author

Human Network Contributor

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