Nikola Serafimovski is Director of Business Strategy at pureLiFi. He has more than 3 years of experience in leading the creation and cultivation of the Li-Fi ecosystem, marketing, sales, and standardization. Harald Haas is Founder and Interim CEO of pureLiFi. He has more than 13 years of experience in optical wireless communications, coining the term "LiFi" during his TED Global Talk in 2011. Professor Haas is a technology innovator and an internationally recognized expert in the field of mobile and visible light communications. For more information, please email [email protected] or visit http://purelifi.com.