Candy Corn

Halloween Candy Corn Research—Money WELL Spent

Nov. 7, 2022
Candy Corn

The National Confectioners Association has released opinion research to get a grip on our candy corn eating preferences. A recent NCA survey found that 33% of candy corn loyalists nibble the narrow white end, just 16% start with the wider yellow end, and more than half of all consumers just go for it and eat the entire piece at once.


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